News

Europ Assistance unveils today the findings of its 24th annual Holiday Barometer, which examines vacation trends across 23 countries. By exploring how people plan and experience holidays, the Europ Assistance Holiday Barometer, conducted with the support of Ipsos for over 20 years, offers a unique and forward-looking snapshot of our changing societies. Despite global uncertainty, rising geopolitical tensions, and environmental concerns, travel intentions are hitting record highs. The desire to escape is stronger than ever. But safety now tops the list of concerns. Perceptions of political instability and social unrest increasingly shape where, and whether, people choose to travel. This Barometer offers a powerful lens on our world while capturing how we envision, plan, and embark on our holidays.